Miraculous – Tales of Ladybug and Cat Noir, the global animated sensation from Miraculous Corp, is celebrating its 10th anniversary with an exciting new collection of products including toys, costumes, jewelry, books, and more, just in time for fall and the holiday gift-giving season! This all-new must-have collection of products from Miraculous Corp and its retail partners are perfectly packaged and ready to delight kids everywhere!

Playmates Toys Leads the 10th Anniversary Celebration!

Playmates Toys kicks off the Miraculous 10th Anniversary with a dazzling new toy lineup!
Fans can discover the exclusive Miraculous Ladybug 10th Anniversary Collector Doll and the Ladybug & Cat Noir Season 6 2-Pack, featuring the heroes in their brand-new outfits.

The Miraculous Hero Switch Penny Beebug – selected as a Top Holiday Toy by Toy Insider – lets fans transform Pennybug into Beebug and Marinette into Ladybug at the press of a button. The Miraculous Ladybug S6 Heroez Doll also debuts with Ladybug’s stunning new superhero suit inspired by the adventures of Season 6.

The fun continues with the Miraculous Magic Heroez Shake Surprise, another Toy Insider favorite, and the Miraculous Box Stack Shack Surprise, featuring stackable play environments and mini kwamis perfect for holiday surprises!

Dress Up Like a Hero

Fans can channel their inner Ladybug with imaginative costumes from Playmates Toys and A Leading Role. The Light-Up Dress-Up Set includes glowing accessories for immersive hero play. Through A Leading Role, families can find premium costumes for Ladybug, Cat Noir, and a commemorative 10th Anniversary edition – crafted with beautiful details and keepsake quality.

Pajamas with Parisian Charm

Sustainable brand Birdie Bean brings cozy Miraculous style to bedtime with matching PJ sets for moms and kids, inspired by Parisian flair and the magic of Ladybug.

Everyday Magic in Jewelry

Gnoce × Miraculous introduces a sparkling jewelry collection in sterling silver, including signature Ladybug pendants and charms – perfect for fans who want to wear their hero pride every day.

Stories and Recipes to Inspire

Miraculous fans can enjoy new adventures and Parisian flavors this season with Miraculous: The Official Cookbookfrom Insight Editions and Miraculous Chibi Vol. 2 from Papercutz, featuring brand-new Chibi tales of Ladybug and Cat Noir.

Sweet Holiday Fun

From September 15 – December 31, 2025, I’m The Chef Too! × Miraculous invites families to bake, learn, and play with the limited-edition “YoYo Cocoa Bomb Trio” kit – a delicious mix of creativity, science, and Miraculous fun.

Santa Monica, CA, November 5, 2024 – Miraculous Corp—the joint-venture between Mediawan, Europe’s premier independent production powerhouse, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs—is hosting a summit in Mexico City, Mexico, on November 6, 2024. The event will unveil ambitious growth plans for the Miraculous franchise. The Summit coincides with the appointment of a new director for the region, Mariana Servin, as well as a dynamic line-up of new licensing partners. The announcement was made today by Miraculous Corp’s Angela Cortez, VP, Licensing, Latin America and Canada.

Andy Yeatman, CEO of Miraculous Corp USA and Global Operations, will attend the upcoming Mexico Summit. Appointed earlier this year to expand the Miraculous brand’s global presence and influence, Yeatman is steering the company toward exponential growth. At the summit, he will share insights into Miraculous Corp’s latest global content initiatives, including new seasons, spin-off characters, special TV events, digital content, and the much-anticipated second animated feature. He will be joined by the company’s newly appointed Global Head of Consumer Products, Roz Nowicki, who will address the company’s global strategy across consumer products, gaming, promotions, and live events. Attendees will also gain insights about the company’s regional strategy ahead of the brand’s 10^th anniversary next year, as well as plans for accelerated expansion in the fashion sector. The summit will culminate in a Miraculous-themed fashion show.

“The CG-animated TV series Miraculous – Tales of Ladybug and Cat Noir has captured the hearts of audiences across Latin America, and with respect to Mexico, we have seen strong content distribution and double-digit growth in our consumer products business over the past three years, laying the foundation for continued achievements throughout the region,” commented Angela Cortez, VP of Licensing for Latin America and Canada. “This growth stems from a comprehensive 360-degree approach that leverages strategic partnerships across content, consumer products, retail, experiential initiatives, and social media, engaging consumers at every possible touchpoint. We see tremendous potential to elevate the brand’s success even further in 2025 and beyond!”   

In line with this regional expansion, a new leadership structure has been introduced. Former Paramount executive Mariana Servin has been appointed as Director of Licensing for Mexico and South America, reporting to Cortez. She will work directly with the brand’s licensees across the region with a focus on building the company’s apparel and direct to retail business, and will work with licensing partners across apparel, accessories, back-to-school, stationery, footwear, home, health and beauty, novelties, and food and beverages. As Senior Category Manager of Softlines at Viacom International Media Networks/Paramount for over nine years, managing over 60 licensees, Servin led strategic initiatives to cultivate optimal business partnerships, enhancing retail presence, and fostering strong relationships with key stakeholders. Prior to Paramount, she served as Finance Manager for the Consumer Products division of Televisa.  

Betsabé Luna, Director of Licensing for Mexico, Central America, Ecuador and Colombia, will continue to work with licensing partners across toys, party goods items, costumes, sporting goods, promotions , collaborations, and experiences, as well as retail and trade marketing programs.

The Miraculous brand currently touts over 40 licensing partners in Mexico, and has recently signed a new roster of licensing partners with products beginning to rollout at retail in spring 2025, including  Toy Mark, with the debut of a new toy line that complements the line from master toy partner Playmates Toys;  a special accessories collection developed by Maria del Mar Merino Suarez Local Designers  (Mokita) for jewelry and accessories;  Editorial Sigel for novels/publishing; Blackstorm for teen and young adult apparel; Wal-commence for novelties; and SKOPUN for pavilion experiences. Earlier this year, ICEE launched its third series of limited-edition plastic cups featuring original Miraculous Manga designs; and Tropicosmétocos launched a line of personal care items.

The new licensees join existing partners, including toys from global master toy partner, Playmates Toys, distributed by Bandai; Planeta for publishing; Panini for sticker albums, and also the distributor for manga from Kodansha; 4E for hair care; Yuyin for footwear; Sunstar’s GUM® Dental Products for personal care (pan region); Fotorama for back-to-school; Carnaval and Avant for kid’s apparel; Granmark for party goods; and Appache’s Flying Wheels for Go Carts.

Miraculous is tremendously popular in Mexico. An April 2024 report from Brand Trends International highlights Mexico as the leading country where global survey participants spontaneously rank Miraculous among their top three brands. Additionally, Mexico ranks second only to France in brand awareness among girls aged 3-9, primarily driven by the popularity of the TV series.

In Mexico, Miraculous – Tales of Ladybug and Cat Noir is available in Spanish on Disney and Disney+ (Seasons 1 – 5), and Televisa (Seasons 1 – 5). Season 1 is available on YouTube with Season 2 rolling out; and seasons 1 – 4 are available on Netflix as well as the first two TV event specials and Ladybug and Cat Noir: The Movie. Across the content, Miraculous can be viewed on Disney Channel and Disney+ (except Brazil), Netflix and YouTube.

Santa Monica, CA (October 17, 2024) – Miraculous Corp has appointed industry veteran Roz Nowicki as Global Head of Consumer Products for its hit Miraculous franchise. Nowicki reports to Andy Yeatman, CEO, Miraculous Corp, who made the announcement today.

Miraculous Corp is the recently formed joint venture between premier European independent studio Mediawan led by Pierre Antoine Capton, which now operates more than 80 studios globally, and ZAG, helmed by creative visionary Jeremy Zag. The venture consolidates all facets of the Miraculous brand with a vision to accelerate the growth of the Miraculous universe worldwide. A second Miraculous feature film is already in the works, with a fourth Miraculous animated TV Event airing this fall. Season six of the CG-animated TV series, Miraculous – Tales of Ladybug and Cat Noir, will start delivery later this year, and season seven is in production. The series airs on over 100 broadcast and streaming partner platforms around the world. Miraculous also has a thriving licensing and merchandising program with 400+ licensees across the globe and over $1.5B+ in lifetime retail sales.

Nowicki’s appointment marks a pivotal moment in the company’s expansion. With over three decades of executive leadership in global licensing at Fortune 500s and other iconic companies such as Mattel, Inc., Peanuts Worldwide, 20th Century Fox, 4Kids Entertainment, Universal Studios, GUESS, and The Walt Disney Company, Nowicki has overseen the success of world-renowned franchises including Barbie, Peanuts, The Simpsons, Yu-Gi-Oh!, and Teenage Mutant Ninja Turtles. Nowicki will now steer Miraculous Corp’s strategy across consumer products, gaming, promotions, and live events, positioning the beloved Miraculous brand—which will celebrate its 10th anniversary in 2025—for exponential growth.

“Roz brings a wealth of experience leading global licensing and merchandising strategy for some of the most successful IPs in the world,” commented Yeatman. “Known for her strategic thinking, product innovation, and entrepreneurial spirit in business, operations, and people management, she will be instrumental as we adapt brand strategies to connect with consumers regionally and globally as we accelerate the growth of the Miraculous universe to become the most-watched and most-loved superhero IP for the next generation.”

“Miraculous is a rare gem that has captivated boys and girls worldwide with its action-packed stories, thrilling adventures, and an inspiring coming-of-age journey that highlights the power of self-belief—reminding us that behind every mask lies a superhero,” said Nowicki. “As the brand approaches its 10th anniversary next year, I’m honored to join the team in shaping its future. Our goal is to ensure the brand continues to flourish over the next decade, working closely with strategic partners to develop innovative products and services that seamlessly blend creativity with the brand’s origins, delivering fresh, compelling experiences for fans old and new.”

Nowicki’s career highlights include serving as Head of Global Consumer Products and Franchise Marketing at Mattel, Inc., growing the multi-category consumer products division, and commissioning a best-in-class global team to drive innovation in franchise marketing and licensing.

Prior to Mattel, she served as Executive Vice President of Peanuts Worldwide, propelling the brand’s growth through breakthrough partnership strategies with high-profile retail, licensing, and promotional partners. Earlier in her career, Nowicki served as EVP of Global Licensing and Retail at 20th Century Fox; and as EVP of Global Consumer Products at 4Kids Entertainment, she drove the Yu-Gi-Oh! brand into becoming one of the top-grossing characters of all time. Nowicki began her career in licensing with The Walt Disney Company.

Nowicki continues to be a member of the Board of Advisors of Fabacus, a UK-based data management SaaS company. Additionally, having  served the maximum 3-year term on the Board of Licensing International, she continues to serve as Co-Chair of the Fundraising Committee and joined the Licensing International Foundation Board earlier this year.

Paris, France – May 20, 2024: The newly launched Miraculous Corp—the groundbreaking joint-venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag that reunites all facets of the globally acclaimed Miraculous franchise—has signed multiple food and beverage partners around the world for the globally beloved Miraculous brand.

With an upcoming back-to-school August 2024 launch across North America and Europe, Surprise Drinks, a top-selling beverage company renowned for its innovative “surprise” collectible toy hidden in a capsule attached to the bottle, will be launching a range of Miraculous flavored water across both continents at leading supermarkets. Made from natural spring water without preservatives, artificial colors, flavors, or added sugars, and enriched with vitamins, Surprise Drinks offers fun for kids while keeping them hydrated and healthy. Meanwhile in the U.S., The Ricky Joy Company, one of the most well recognized and loved brands for kids in the Hispanic market will launch a range of Miraculous drinks, jellies, and candies in June.

In Europe, long-term partner Dolfin S.p.A will be launching a new Miraculous confectionary range this summer to include confectionary and chocolate eggs; and San Carlo, the leader in Italy in the potato chips and savory snacks market, incorporates the series superheroes on their potato chip packages.

And several new Miraculous initiatives are in the works across the Middle East and North Africa to launch this summer. In Saudi Arabia, Herfy, one of the largest fast-food chains in the Middle East with more than 380 restaurants is launching a Miraculous kids Happy Meal program; Turkey’s İÇİM, who have been bringing high-quality and nutritious products to consumers since 1998, will be soft launching a Miraculous  line of milk shakes in June with a 360 marketing campaign starting in September; Delice Danone will be launching a juice line in Tunisia; and Les Eaux Minérales d’Oulmès in Morocco will have bottled water promotion. Also, SAI GROUP Kandiz is  launching Miraculous  frozen ready meals, made with fresh, healthy ingredients. Initial offerings include Spaghetti Bolognese, Shepherd’s Pie, and Tomato Mascarpone Spaghetti. These nutritious and convenient meals will be available at top stores in the UAE, and Saudi Arabia, as well as the UK and Germany. More meals are in development.

In Mexico, ICEE is gearing up to release of the third series of limited-edition plastic cups in July. Over 250,000 cups will showcase six original Miraculous Manga designs and will be distributed across 840 ICEE retail partners, spanning 4,000 points of sale. With the enthusiastic reception of the previous two waves, ICEE expects this promotion to be a hit with fans once again.

“Full of adventure and inspiration, Miraculous – Tales of Ladybug & Cat Noir continues to entertain kids across the globe, and a key part of their connection is engaging with their favorite characters and products beyond the screen,” commented Lisa K. Foster, Sr. Vice President, Licensing, North America, Miraculous Corp, on behalf of the global licensing team. “These latest agreements with partners around the world provide fans with a range of nutritious and hydrating beverages and meals along with delightful treats for a little indulgence as part of a balanced diet!”

About Miraculous

The 3D-CGI-animated superhero aspirational action-comedy series Miraculous – Tales of Ladybug & Cat Noir is everyone’s superhero story. Ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years, season five of the series is available in over 120 countries across the globe and the highly anticipated superhero blockbuster Miraculous: Ladybug and Cat Noir, The Movie launched in July 2023. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 38 billion views on YouTube (authorized and user-generated content); over 250 million downloads of the official app; and over 650 million+ plays on Roblox. Over 300 million products have been sold and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 30 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

About Miraculous Corp

Miraculous Corp is the groundbreaking joint-venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag, that reunites all facets of the globally acclaimed Miraculous franchise. The mission of Miraculous Corp is to elevate the brand’s global footprint, overseeing both creative endeavors and commercial ventures to magnify its influence on a worldwide scale. Miraculous Corp aims to deploy creations around the franchise and opening the door to a new era of iconic characters and captivating narratives. Ladybug’s adventures will soon unfold new content around the world.

Global independent animation studio Zag has signed a roster of new multi-media deals for its multiple-award-winning global franchise, Miraculous.

On 12th March, Netflix added season four of the Zag Heroez Miraculous TV Series, and in July 2023, the blockbuster animated feature Miraculous: Ladybug & Cat Noir, The Movie debuted in second place on Netflix’s global top 10 for English-language films for the week of July 24-30.

The new Netflix deal coincides with the premiere of Miraculous: Tales of Ladybug & Cat Noir, volume 3, from global publishing partner Kodansha on 19th March. Written by Koma Warita and illustrated by Riku Tsuchida, Kodansha’s earlier volumes are listed by the School Library Journal as ‘Winning Manga for Grades 1-8’.

With an ever-increasing 360-presence on platforms around the world, Zag has signed multiple additional new multi-media partners for this globally popular superhero brand that continues to charm fans who are always on the hunt for new ways to engage with their favourite characters.

Publisher Insight Editions has signed a global deal for the first ever hard-cover Miraculous cookbook to launch in June 2025. Targeted to fans of Miraculous, the cookbook will celebrate recipes inspired by the show and Marinette’s family bakery.

Miraculous will be available for the first time this year on the Yoto Player screen-free audio platform, available in the US, Canada and the UK.

New multi-media deals in Europe include Ravensburger, which, following the successful launch of the Miraculous movie novels last year, will be offering novels and early reading learning books in the German language in summer of 2024.

Ciela Norma, a new publishing partner for the Bulgarian market, is developing a range of activity and colouring books. Italian children’s publisher Pon Pon Edizioni is extending its licences with Zag and will feature arts and crafts activities available in kiosks, newsstands and bookstores. Play Press will continue to produce colouring books and albums for kiosks and newsstands, and Albatross Media continues to publish a full range of Miraculous books from novels, story books and comic books, to activity and novelty books.

Jeremy Zag, founder and CEO of Zag, said: “I would have never imagined that one of our creations would resonate across the world and through different generations. Ladybug embodies beautiful values, and most importantly, the powerful message that girls can also be superheroes.

“I am happy to see that the passion of children and adults, wherever they may be in the world, continues to endure. It encourages us to give even more love and create more stories. We are incredibly grateful to our partners across all categories of the franchise – from our content partners who have brought these stories to children and families around the world to our consumer products partners who bring Miraculous to life through products and experiences.”

Kung Fu Tea has announced a collaboration with the 3D-CGI-animated superhero action-comedy series, “Miraculous: Tales of Ladybug & Cat Noir,” to launch this month. The partnership will introduce two character-themed drinks, exclusive stickers, a social media sweepstakes and an array of surprises for fans. 

“Miraculous” follows the adventures of two seemingly typical teens who magically transform into secret superheroes, Ladybug and Cat Noir, to protect their city of Paris from unexpected villains. Five seasons and three one-hour animated specials are available in the U.S. on Disney Channel and Disney+; Seasons 1 to 3 are also on Netflix. The animated film, “Miraculous: Ladybug and Cat Noir, The Movie,” launched on Netflix in the U.S. in July. 

The collaboration features two beverages: Ladybug’s Spots On Lemonade and Cat Noir’s Cocoa Cream Cataclysm. In addition, this partnership will offer exclusive KFT x “Miraculous” stickers with purchase, allowing fans to collect six different designs from the series. 

“We are thrilled to join forces with superheroes, Ladybug and Cat Noir, who are cherished by fans worldwide,” says Matthew Poveromo, marketing manager, Kung Fu Tea. “This collaboration embodies our commitment to delivering fun, innovative experiences and delightful flavors to our customers, while also celebrating the spirit of the globally popular ‘Miraculous’ TV series.”